Si quieren conocer las nuevas tendencias en el mundo digital, las maneras en que las Redes Sociales pueden utilizarse comercialmente o cómo la innovación nos apalanca los negocios … ingresa aquí
Los talleres son una forma práctica de adquirir habilidades. Durante el año dicto aquellos relacionados con Marketing Digital, Estratégico, Redes Sociales y con el simulador Markestrated … ver detalles aquí
Dicto clases en diversas instituciones universitarias, tanto presenciales como online, utilizando diversos recursos de aprendizaje con un énfasis en la adquisición de habilidades… ver detalles aquí

Aquí me pueden contactar si necesitan información

Marketing Digital – Redes Sociales – Marketing Estratégico – Innovación


Marketing Plan for an “Online Educational Support System”

By | Diciembre 31st, 2012|Categories: Informes, Marketing, Plan de Negocios, Redes Sociales|Tags: , , |

Executive Summary Business Vision The Online Educational Support System will provide a web based academic coordinator manager system for Universities, Professional Institutes and Technical Training [...]

Argentina: A creative advertising country

By | Diciembre 27th, 2012|Categories: Comunicaciones de Marketing, Cultural, Innovacion, Marketing, Negocios Internacionales|Tags: , , , |

Description of Argentina Argentina is the second largest country in South America behind Brazil, and the third economy of all Latin American nations reaching a [...]

The Toyota Accident: The Importance of a Good Corporate Image

By | Diciembre 26th, 2012|Categories: Comunicaciones de Marketing, Management|Tags: , , , , |

When we think in a company´s corporate image we can assimilate this concept to persons or human beings, which have a personality, a way of [...]

Transbank: Pay everything with “Redcompra” Marketing Campaign could work in South Africa?

By | Diciembre 19th, 2012|Categories: Comunicaciones de Marketing, Marketing|Tags: , , , , |

The Chilean Marketing Communication Campaign The Chilean company Transbank was thinking in a subprime post-crisis campaign for their debit card service Redcompra (something like “purchase [...]

DirecTV: Prepaid television for all?

By | Noviembre 13th, 2012|Categories: Comunicaciones de Marketing, Marketing|Tags: , , , |

Introduction During the year 2008 the satellite pay-tv company DirecTV (DTV) developed an interesting marketing campaign in Chile, focusing on a specific strategy for the [...]

Why Wal-Mart uses different brands?

By | Octubre 24th, 2012|Categories: Marketing, Negocios Internacionales|Tags: , , , , |

Intercultural Communication In today’s changing and demanding world, companies or maybe we have to say transnational companies are trying to wonder if it is possible [...]

Master Dog “Dog Lover” marketing campaign in UK

By | Octubre 16th, 2012|Categories: Comunicaciones de Marketing, Marketing|Tags: , , , |

Introduction The present report is to analyze a marketing communication campaign that has been developed in the country of Chile and the needs to adapt [...]

India Entertainment and Media Outlook 2011

By | Octubre 12th, 2012|Categories: Comunicaciones de Marketing, Publicaciones|Tags: , , , , |

Introduction We are pleased to present the 2011 edition of PwC’s India Entertainment and Media Outlook. The information in this publication reflects the collective wisdom [...]

Marketing Communications strategy in a global basis: The McDonald´s example

By | Septiembre 9th, 2012|Categories: Comunicaciones de Marketing, Marketing|Tags: , , , |

One of the major challenges for companies in these days is the development and implementation of their marketing communications strategy in a global basis. Companies [...]

Ethnographic Research Method for Business Applications

By | Agosto 30th, 2012|Categories: Cultural, Innovacion, Investigacion de Mercado, Marketing|Tags: , , , , |

Introduction The present study wants to reveal what is the qualitative Ethnographic Research (ER) method about, what is their scope, under what circumstances is advantageous [...]

Kit Kat: The rising power of customers

By | Agosto 29th, 2012|Categories: Internet, Redes Sociales|Tags: , , , , , , |

The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted [...]

Marketing at McDonald’s

By | Agosto 25th, 2012|Categories: Comunicaciones de Marketing, Management, Marketing, Publicaciones|Tags: , , |

McDonald’s is one of the best known brands worldwide. This case study shows how McDonald’s aims to continually build its brand by listening to its [...]

Marketing Planning in the Social Network era

By | Julio 18th, 2012|Categories: Internet, Marketing, Plan de Negocios, Presentaciones, Redes Sociales|Tags: , , , |

En el ámbito del Seminario Internacional de Redes Sociales organizado por el área de Educación Ejecutiva de Ingeniería Industrial de la Universidad de Chile el [...]

Seminario Internacional Redes Sociales en Universidad de Chile

By | Julio 18th, 2012|Categories: Actividades, Internet, Redes Sociales|Tags: , , , , , , |

El 5 de julio, Iniciativa Científica Milenio y Educación Ejecutiva de Ingeniería Industrial organizaron el Seminario Internacional “Redes sociales: desafíos en la empresa”. Crear valor a [...]