Si quieren conocer las nuevas tendencias en el mundo digital, las maneras en que las Redes Sociales pueden utilizarse comercialmente o cómo la innovación nos apalanca los negocios … ingresa aquí
Los talleres son una forma práctica de adquirir habilidades. Durante el año dicto aquellos relacionados con Marketing Digital, Estratégico, Redes Sociales y con el simulador Markestrated … ver detalles aquí
Dicto clases en diversas instituciones universitarias, tanto presenciales como online, utilizando diversos recursos de aprendizaje con un énfasis en la adquisición de habilidades… ver detalles aquí
Aquí me pueden contactar si necesitan información
Marketing Digital – Redes Sociales – Marketing Estratégico – Innovación
Marketing Plan for an “Online Educational Support System”
Executive Summary Business Vision The Online Educational Support System will provide a web based academic coordinator manager system for Universities, Professional Institutes and Technical Training [...]
Argentina: A creative advertising country
Description of Argentina Argentina is the second largest country in South America behind Brazil, and the third economy of all Latin American nations reaching a [...]
The Toyota Accident: The Importance of a Good Corporate Image
When we think in a company´s corporate image we can assimilate this concept to persons or human beings, which have a personality, a way of [...]
Captivate Network: Michael DiFranza venture
See Michael DiFranza presentation here
Color Kinetics: Light your colorful mind
See the George Mueller presentations here
MarketSoft Corporation: Winning the Marketplace
See the Greg Erman presentation here
Transbank: Pay everything with “Redcompra” Marketing Campaign could work in South Africa?
The Chilean Marketing Communication Campaign The Chilean company Transbank was thinking in a subprime post-crisis campaign for their debit card service Redcompra (something like “purchase [...]
KEURIG: Coffee House Taste by the Cup
See the Nick Lazaris presentation here
DirecTV: Prepaid television for all?
Introduction During the year 2008 the satellite pay-tv company DirecTV (DTV) developed an interesting marketing campaign in Chile, focusing on a specific strategy for the [...]
Why Wal-Mart uses different brands?
Intercultural Communication In today’s changing and demanding world, companies or maybe we have to say transnational companies are trying to wonder if it is possible [...]
Master Dog “Dog Lover” marketing campaign in UK
Introduction The present report is to analyze a marketing communication campaign that has been developed in the country of Chile and the needs to adapt [...]
India Entertainment and Media Outlook 2011
Introduction We are pleased to present the 2011 edition of PwC’s India Entertainment and Media Outlook. The information in this publication reflects the collective wisdom [...]
Marketing Communications strategy in a global basis: The McDonald´s example
One of the major challenges for companies in these days is the development and implementation of their marketing communications strategy in a global basis. Companies [...]
Ethnographic Research Method for Business Applications
Introduction The present study wants to reveal what is the qualitative Ethnographic Research (ER) method about, what is their scope, under what circumstances is advantageous [...]
Kit Kat: The rising power of customers
The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted [...]
Marketing at McDonald’s
McDonald’s is one of the best known brands worldwide. This case study shows how McDonald’s aims to continually build its brand by listening to its [...]
Class Aptent Taciti Soci Ad Litora
Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, [...]
Marketing Planning in the Social Network era
En el ámbito del Seminario Internacional de Redes Sociales organizado por el área de Educación Ejecutiva de Ingeniería Industrial de la Universidad de Chile el [...]
Seminario Internacional Redes Sociales en Universidad de Chile
El 5 de julio, Iniciativa Científica Milenio y Educación Ejecutiva de Ingeniería Industrial organizaron el Seminario Internacional “Redes sociales: desafíos en la empresa”. Crear valor a [...]