/Plan de Negocios

Marketing Plan for an “Online Educational Support System”

By | Diciembre 31st, 2012|

Executive Summary Business Vision The Online Educational Support System will provide a web based academic coordinator manager system for Universities, Professional Institutes and Technical Training centers that give professional training services to persons and companies under the ISO 9001: 2008 and the Chilean 2728 Quality Norms, we are talking about the Technical Training Agencies, the Chilean [...]

Marketing Planning in the Social Network era

By | Julio 18th, 2012|

En el ámbito del Seminario Internacional de Redes Sociales organizado por el área de Educación Ejecutiva de Ingeniería Industrial de la Universidad de Chile el 5 de julio de 2012, el académico Marcel Goic expuso las mejores formas para realizar un Plan de Marketing utilizando las Redes Sociales presentes en Internet. Esta es su presentación

Open Your Business Plan to Consumers, Part 2

By | Septiembre 28th, 2011|

LG Mobile Phones in collaboration with the crowdsourcing company Crowd Spring made in 2010 a campaign that consisted in a competition to get new definitions for the next generation of mobile communication. The participant had the chance to give their vision of the next generation of mobile phone and predict what´s next in 2 or 3 [...]

Open Your Business Plan to Consumers, Part 1

By | Septiembre 27th, 2011|

The term “Marketing Mix” first appeared in the 50s and was a term uses by Neil Borden is his classes, but was an early idea of James Culliton that in the 40s described the Marketing Manager as a “mixer of ingredients”. Later in 1960 Jerome McCarthy grouped these ingredients in the 4Ps that we know until [...]