/Marketing

Marketing

Drug Companies vs Facebook

By | Septiembre 22nd, 2011|

I found an interesting situation related with the Pharmaceutical Companies and Facebook. In August 15 of 2011, no more than a month ago, these companies started to be legally required to disclose all the information related with benefits, risk and contraindications of their products and if they sponsorship friendly or useful information about diseases in online [...]

Nestle´s Mistake in Social Media Networking

By | Septiembre 20th, 2011|

The International company Nestle had one of a case in Social Medias in 2010, and their strategy is an example of a bad communication that unleashed a corporate crisis. It all begun on march 17 when Greenpeace published are article about Nestle and the use of Palm Oil from Indonesia to elaborate their products and their [...]

The Community Managers, Do we need them?

By | Septiembre 11th, 2011|

Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtub, and any other new social network) are going to be one of the most important ones to connect and be related with customers and get [...]