/Blog

Doing Business in Brazil: The Walmart and Lenovo cases

By | Abril 30th, 2012|Categories: Cultural, Management, Negocios Internacionales|Tags: , , , , , , , , |

Brief Story of Brazil Brazil is the 5th largest economy in the world, and by coincidence is also the 5th country by population and area, [...]

Tópicos para una Investigación de Mercado

By | Abril 30th, 2012|Categories: Investigacion de Mercado, Marketing|Tags: , , , |

1.- Investigación de Mercado para la comercialización de un nuevo producto ¿Cómo iniciar una investigación de mercado? Antes que nada, Usted debe investigar los tipos de [...]

Managing Customer Loyalty in the Auto Industry

By | Abril 29th, 2012|Categories: Investigacion de Mercado, Management, Marketing, Publicaciones|Tags: , , , , |

In these days of struggling sales and overall industry turmoil, automotive manufacturers recognize the importance of spending resources wisely and focusing on areas with bottom-line [...]

Doing Business in India, the ABB cultural adaptation case

By | Abril 21st, 2012|Categories: Cultural, Negocios Internacionales|Tags: , , , , , , |

Brief Story of India India is the second most populous country in the world, with an estimate population approaching 1.200 million. Has a literacy rate [...]

Wendy´s Case: Marketing Research to Resolve a Management Problem

By | Marzo 2nd, 2012|Categories: Informes, Investigacion de Mercado, Management, Marketing|Tags: , , , , , |

Executive Summary Wendy´s is a restaurant chain that is immersed in the Fast Food Restaurant Industry where we can find companies that compete in different [...]

Statistical Methods: Helping Dell to Promote Products

By | Febrero 27th, 2012|Categories: Investigacion de Mercado, Marketing|Tags: , , , , |

The company Dell has conducted a survey to their recent purchasers of Dell PCs and notebooks. One of the goals for this investigation is to [...]

Marketing Research: Subaru´s Looking for Long-term Relationship with Customers

By | Febrero 3rd, 2012|Categories: Investigacion de Mercado, Marketing|Tags: , , , , , |

We can describe customer loyalty as the fact that people chooses to buy or use a particular product, brand or company, rather than use others, [...]

Starbucks: A Marketing Research Lesson

By | Enero 27th, 2012|Categories: Investigacion de Mercado, Management, Marketing|Tags: , , , , , |

When thinking in Starbucks, we recall on one of the largest coffeehouse companies in the world (Malhotra, 2010). But what makes Starbucks so special that [...]