/Martin Meister

About Martin Meister

Director Ejecutivo de la Clase Ejecutiva en Pontificia Universidad Católica de Chile, Director Diplomado de Marketing Digital en la Pontificia Universidad Católica de Chile, Past Director de Postgrados y Postítulos en la Universidad de Chile. MSc. en Marketing de Boston University. Experto en Gestión Educativa y Estrategias de Marketing. BIO-Linkedin-Twitter-Facebook

Managing Customer Loyalty in the Auto Industry

By | Abril 29th, 2012|

In these days of struggling sales and overall industry turmoil, automotive manufacturers recognize the importance of spending resources wisely and focusing on areas with bottom-line impact. One such strategic focus is customer loyalty, which should be viewed as a “must” for automakers hoping to compete. Unlike other consumer products with more frequent replacement cycles, auto buyers [...]

World Investment Report 2011 – UNCTAD

By | Abril 24th, 2012|

Global foreign direct investment (FDI) has not yet bounced back to pre-crisis levels, though some regions show better recovery than others. The reason is not financing constraints, but perceived risks and regulatory uncertainty in a fragile world economy. The World Investment Report 2011 forecasts that, barring any economic shocks, FDI flows will recover to pre-crisis levels over [...]

Make Your Company a Talent Factory – Harvard Business Review

By | Abril 22nd, 2012|

Here is a great work written by Douglas Ready and Jay Congar that can bring us light in how to develop talent , as they say: “Stop losing out on lucrative business opportunities because you don´t have the talent to develop them”.   Despite all that is known about the importance of developing talent, and despite [...]

Doing Business in India, the ABB cultural adaptation case

By | Abril 21st, 2012|

Brief Story of India India is the second most populous country in the world, with an estimate population approaching 1.200 million. Has a literacy rate of 65 percent with a great degree or regional variation. Almost 30 percent live in urban areas, with more than 35 cities reaching 1 million people. As a country, India covers [...]

Organization behavior: depends on the culture?

By | Abril 19th, 2012|

When we try to figure what is going to happen in the next years in the labor market, it is difficult to imagine that everything will be the same. Globalization, cross-culture interactions and influences, people´s aging, fast technological changes, and a large list of new scenarios and conditions will stress companies and employees. These conditions will [...]

Bet for emerging markets

By | Abril 11th, 2012|

As the world has become more competitive, global and complex every year, it is important to have information and a benchmark tool to analyze and understand how countries perform. In this scenario, for more than 30 years, the World Economic Forum´s annual Global Competitiveness Reports has elaborate The Global Competitiveness Index (GCI) that measures the productivity, [...]

Foreign Market Entry – An Article Review

By | Abril 8th, 2012|

Introduction One of the most important strategic decisions a company has to take is the way they will support and increase their activities in the long-term. For this, the firms have multiple opportunities abroad their frontiers. In this essay we will review some Foreign Market entry modes and considerations to take in account to capture some [...]

Global climate change: Equal for every one?

By | Abril 4th, 2012|

In these days the world´s global warming is one of the biggest concerns of humanity. In the past there were controversy about the causes and if it was an irreversible and cyclic process where the human activity didn´t have something to say. In the year 2007 a scientific report issued by the United Nation concluded that [...]

The power of adaptation in Asian Nations

By | Marzo 28th, 2012|

To understand national cultures and how they vary depending on specific countries, the social psychologist Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture (Hofstede, 2012) based in 4 value dimensions. With this in mind, we have to discover if the management style has to be [...]

Cirque du Soleil: An example of a Global Export Company

By | Marzo 21st, 2012|

The world known Cirque du Soleil is at this days the largest cultural export company of Canada (Nestruck, 2009), growing to a truly global entertainment transnational. According to his founder Mr. Laliberté the revenues in the year 2010 arrived to $850 million, estimating to reach $ 1 billion in 2011 (Sylt, C. & Reid, C., 2011). [...]

FDI in Developing Countries: The Chilean Mining Experience

By | Marzo 15th, 2012|

In the decade of the 60ies, the 45 percent of the copper production was in US Company´s hands, being the largest producer and consumer and accounting for most of the output of the copper mines of South America (Copper Development Association, n.d.), in the last years the industry has changed. Now Chile is the world´s major [...]

Stages of Marketing Research Process

By | Marzo 11th, 2012|

Step 1: Problem Definition The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. Problem definition involves discussion with the decision [...]

Wendy´s Case: Marketing Research to Resolve a Management Problem

By | Marzo 2nd, 2012|

Executive Summary Wendy´s is a restaurant chain that is immersed in the Fast Food Restaurant Industry where we can find companies that compete in different segments, being Burger, Sandwich, Snacks/Beverages, Chicken and Pizza the most important. By system wide sales, Wendy´s Company is the number 4 in the US; behind McDonalds, Subway and Burger King, they [...]

Statistical Methods: Helping Dell to Promote Products

By | Febrero 27th, 2012|

The company Dell has conducted a survey to their recent purchasers of Dell PCs and notebooks. One of the goals for this investigation is to determine if some of the customers will recommend Dell to their friends and family for a purchase (Malhotra, 2010, p. 774-775). For this we will explore with 2 statistical methods: One-Way [...]

Marketing Research: Subaru´s Looking for Long-term Relationship with Customers

By | Febrero 3rd, 2012|

We can describe customer loyalty as the fact that people chooses to buy or use a particular product, brand or company, rather than use others, customers exhibit brand or customer loyalty when they consistently purchase a certain product or brand over an extended period of time. There is behavioral and attitudinal loyalty. The first one refers [...]

Starbucks: A Marketing Research Lesson

By | Enero 27th, 2012|

When thinking in Starbucks, we recall on one of the largest coffeehouse companies in the world (Malhotra, 2010). But what makes Starbucks so special that has grown from no more than 2.400 stores 12 years ago to almost 17.000 stores around the world right now? (2010 Annual Report Form 10-K, 2011) We can find the answer [...]

Research Design for Accurate Decisions

By | Enero 20th, 2012|

Since Dell Inc. was created, their main strategy has been to use a low-cost and direct-sales model focused on maximizing the benefits of the company´s costumers. They don’t have property systems and offer diversified products and services related with desktops, PCs and Handhelds. With this low cost customers focused strategy they become the number one direct-sale [...]

Egreso Alumnos 2011 MBA Universidad de Chile

By | Enero 13th, 2012|

El 05 de enero, el Magíster en Gestión y Dirección de Empresas (MBA) graduó a los alumnos de las versiones Full Time y Part Time que finalizaron sus estudios durante el año 2011. La ceremonia se realizó en el Salón Gorbea de Facultad de Ciencias Físicas y Matemáticas de la Universidad de Chile y fue presidida [...]

The Right Interviewer for the Right Market

By | Enero 11th, 2012|

The company Dell Inc. competes in an intense and growing market, with a large number of competitors, however, it is still the number one in direct-sales computer vendor (Malhotra, 2010, p. 774). Their products and services go through households to enterprise customers in a wide variety like PC and notebooks, network servers, workstations, storage systems, handheld [...]

Universidad de Chile en los Rankings Mundiales

By | Enero 9th, 2012|

Quintos de América Latina U. de Chile ranking mejores universidades del mundo, QS World University Rankings 2011 Top Ten de América Latina U. de Chile ranking de la Universidad Jiao Tong de Shanghái, 8º lugar en Latinoaméricamejores 2011 Séptima de América Latina U. de Chile ranking Clasificación Webométrica, del Centro de Información y Documentación, (CINDOC) del [...]

U. de Chile N°1 en Ranking de universidades de Chile

By | Diciembre 16th, 2011|

La Universidad de Chile obtuvo el primer lugar en calidad de mercado laboral en el “Ranking Universidades 2011″ de la revista Qué Pasa y es la preferida por los mejores estudiantes de Chile. Así se dio a conocer este viernes 16 de diciembre en la versión del “Ranking Universidades 2011″ de la revista Qué Pasa. El [...]

Company Analysis: International Business Machines (IBM)

By | Diciembre 12th, 2011|

The main purpose of this paper is to analyze the company International Business Machines (IBM) from the standpoint of their fixed income securities and equity, and the Industry where is immersed. The analysis is going to be made from different points of view, passing through the financial states, products and services, strategic position among others, and [...]

Use Simple or Complex Evaluation Tools: The Facebook Example

By | Diciembre 7th, 2011|

When we talk about analyzing the value of a company or a capital investment in equipment, R&D projects, new plants, new machinery or future ventures into new markets as well as expansion and inclusion of new activities, we have a various range of techniques to measure the capital investment appraisal. Like Ian Giddy says, “finding a [...]

Stock Buy-Backs: What do the Executives Have to Say?

By | Diciembre 2nd, 2011|

In times when markets are getting out of recessions or there is a bad performance of the stock markets, there will be an increase in the companies announcing of stock buy-back. This commonly happens when they have extra cash -not always- and must decide how to invest it, one way is to purchase and retire some [...]

Diplomado Marketing Decisional Universidad de Chile – Movistar

By | Noviembre 30th, 2011|

El pasado 30 de noviembre, en Auditorium de Ingeniería Industrial, se realizó la Ceremonia de Egreso de la 2da versión del Diplomado Marketing Decisional que Educación Ejecutiva impartió a ejecutivos de Movistar. En esta oportunidad recibieron sus diplomas 36 ejecutivos, los cuales destacaron el nivel de los profesores y la importancia de poder cursar un Programa [...]